In a way, we would like to just get down to business. June by the Miranda Beverly-Whittemore is a page-turning delight, a shapeshifting tale that is both ghost story and mystery, bouncing along multiple time lines and unfolding with layers of suspense, humor, rich characterizations and celebrity. Also, we highly recommend it. Easy, that. But the business is something else entirely. We had the thrill once of participating in a panel with Beverly-Whittemore, and she too is a delight, thoughtful, humorous and all business as well. As memory serves us, and we do wonder how much we've created this idea in our head, Beverly-Whittemore spoke to her desire to write a best-selling novel, an effort which started with her previous book Bittersweet. And so she has, twice now. It almost feels miraculous. A best seller is a sort of miracle anyway, but consciously writing one? Wonderbar. That leads to the question however, of how one does so? Beverly-Whittemore didn't spill many secrets that day, and we hope we may get her to come onto This Podcast Will Change Your Life someday and spill at least some of it to us. But in the interim, we have been pondering what it is that makes for a bestseller, and in doing so, we will preface this by saying that skill is not one of the factors. Beverly-Whittemore writes the fuck out of June, but a lot of people can write the fuck out of the page. Maybe not all as well as Beverly-Whittemore, but still, a best seller is something else entirely. So, with that in mind, and June fresh in our minds, what might comprise the formula? One thought we have is that any best seller is served well by reflecting a certain epic sweep of time, years pass, time is crossed, people change. And people must change, there must be growth, risk and fear. There must be conflict, and there always must be love, but conflict, something that causes a break, confusion, brings that mystery, and solving all of that. Big. Triumph helps as well though. Overcoming something may be key, but doing so triumphantly, with growth and health intact is imperative. We all aspire to that in some fashion and to be able to project ourselves onto the page and see ourselves in said triumph is as aspirational as it comes. Sex and violence help, and ghosts, always, this is where the excitement comes, in the right dose, and when it is just enought to grab our attention, it's a must. Celebrity helps, we love it, we are drawn to it, and if said celebrities feel familiar, along with their scandals, all the better. Nostalgia too, also big, which if we learned anything from Mad Men, we should have at least learned that. The characters have to be likeable too, even at their worst, and when all is said and done, and even if we are crying in the end, which we of course were not, allergies we suspect, we have to smile. June accomplishes all of this, and does it well. Also, and this seems necessary, it certainly doesn't matter if you do somehow know everything that makes a best seller a thing, you still have to be able to bring it all together, itself a miracle of gift and craft, and while we don't how consciously Beverly-Whittemore thought about any of it, we are curious, we want to talk, and as always we want to change lives, ours, yours, whomevers.